Every Northwestern popster's wet dream is back at Rotture July 30 - August 1 when PDX Pop Now! 2010 releases its aural assualt in the Southeast industrial district. Lo and behold, organizers have just released the lineup for this local music advocacy group's 7th Annual festival. You ready? You sure? Okay, here it is:

Aan, AgesAndAges, AndAndAnd, Asss, Atriarch, AU, Autistic Youth, Ben Darwish, Billygoat, Blue Cranes, Blue Horns, Brainstorm, Cloudy October, Da'Rel Junior, Defect Defect, Eternal Tapestry, Fear No Music, Get Hustle, Grey Anne, Guantanamo Baywatch, Hockey, Hosannas, I Can Lick Any Son of A Bitch In The House, Jackie-O Motherfucker, Joey Casio, Joggers, Krebsic Orkestar, Kung Pao Chickens, Kusikia, Lewi Longmire, Luck One, Michael The Blind, Operative, Parenthetical Girls, Please Step Out of The Vehicle, Reporter, Rollerball, Shoeshine Blue, Skeletron, Soup Purse, SubArachnoid Space, Tiny Knives, Tu Fawning, The Tumblers, Typhoon, Wampire, Why I Must Be Careful, and Ylang Ylang.

It would take me damn near an hour to link to all those bands here, but rest assured; happiness is found in digging a little deeper, people. I know it.

Don't forget that these sets are both indoors and outdoors, volleying audiences back and forth like some kind of fucked-up pop-rock pinball game. Only you get as many balls as you can handle for three straight days (SEXUAL INNUENDO OVERLOAD). Also, the whole damn thing is FREE, and ALL AGES.

The 2010 PDX Pop Now! compilation album is available for sale at local retail outlets and online here.

Press release excerpt (i.e. important stuff):

"Proceeds from sales of the album go towards funding the festival and the rest of organization's activities. The 7th installment of the heralded compilation features 40 tracks, including music from Typhoon, Mean Jeans, Nick Jaina, Laura Veirs, A Weather and Tope, as well as rare or previously unreleased tracks by Menomena, Blitzen Trapper, Dharma Bums, Talkdemonic, Y La Bamba, and more."

There's also a song called "City Morgue" on there by Kelli Schaeffer, which means you need to get it right now. Like now. Now now. Or you could listen to it at her MySpace site here. But would you really wanna do that when there's all that other great music on there? Not to mention the fact that PDX Pop Now! is a volunteer-driven, 501(c)3 non-profit organization committed to celebrating and promoting Portland's vital music community? That's what we thought.

- Ryan J. Prado